Give BrewDog ‘second chance’ says new owner as it invests £50m

Подробности

Tilray is working on the launch of new beers while investing in BrewDog’s brewery in Aberdeenshire to improve existing lines. Photograph: Murdo MacLeod/The Guardian View image in fullscreen Tilray is working on the launch of new beers while investing in BrewDog’s brewery in Aberdeenshire to improve existing lines. Photograph: Murdo MacLeod/The Guardian BrewDog Give BrewDog ‘second chance’ says new owner as it invests £50m US cannabis and drinks firm Tilray, which took over in March, says it will improve beers, pubs and working conditions

Prefer the Guardian on Google BrewDog’s new owner has urged drinkers to give the ailing brand “a second chance” as it invests more than £50m in improving the company’s beers, pubs and working conditions.

The US cannabis and drinks company Tilray bought BrewDog for £33m in March this year, after the company collapsed into administration after five years of losses and a series of controversies relating to the treatment of workers under the founder James Watt.

Some staff accused Watt in 2021 of fostering a “ toxic work culture ”. He apologised for some of his conduct and left the company in 2024.

Tilray’s chief executive, Irwin Simon, said it was listening to BrewDog’s customers and staff and had increased pay this year.